Social Media Case Study: From Tweet to YouTube
Posted on 15 August, 2011 by sampeckham
Understanding how social media works is often best done by example and there are countless ones around the web, but just for you we present our own.
Just over a week ago I was at New Wine, a Christian conference in a field in Somerset. Through the week a few of us were there promoting Feba in the site’s marketplace a vibrant array of ministries, coffee shops and book stalls. As many marketers and charity ambassadors know though it can at times be painfully slow and quiet, so we devised ways to liven things up.
As we stood on our patch gazing at the coffee shop next door, the thought popped up “what this place needs is a good ol’ fashioned flashmob”. Or words to that effect. The problem with flashmobs though, is they need a crowd, and we were just three.
Fortunately, we had a good idea who this might be, but how to find them amongst 10,000 people on a campsite? Twitter! So we sent out the following tweet, using the New Wine hashtag (#nwcsw11).
#nwcsw11 could someone from Bournmouth Vineyard please cone to the Feba stand we have an idea for you!
Within a couple of hours the bait worked and we met a couple from the church who were intrigued. An hour or so later we had the lead pastor of the church on board willing and able to bring is whole church in on it, some 100 people. It was amazing that he had been thinking on similar lines too, and the whole church had pink cowboy hats and large foam hands!
Looking at the timetable for conference we picked a suitable slot on the last day and prepped all involved and worked out the starting cue. The next important factor of a flashmob is capturing it for those who weren’t there to see. We had three iPhone 4′s that make great subtle HD cameras, perfect for such an occasion, so picked three great locations to capture the action.
We filmed with our Feba promo shirts on and as the action unfolded others started getting their phones out too, but since we knew the cue and helped get it going we had the exclusive end to end footage. And boy did people know it. Only minutes after it finished we had people coming to our stand to see it again.
Just the fairly subtle act of three Feba shirts among a couple of hundred people filming was enough it seemed. Having planned for this we had the raw footage off the phones and onto our iMacs almost instantly, while I hurriedly edited the three angles together and uploaded to Youtube.
By the time we opened for the evening session we had the final edit playing on our stand on loop and a version online via Youtube and tweeted the link of course.
In just over 24 hours we came up with an idea, sent a tweet, gathered a crowd had a flashmob and uploaded the video to Youtube and had a couple hundred more views. From tweet to Youtube!
We learnt some lessons in the process and the final edit is no-where near perfect, but does have the authentic amateur look and we all had a lot of fun. Plus wider exposure for Feba, Bournemouth Vineyard and New Wine.
Any questions or stories of your own flashmobs? Let us know in comments.